Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking (2023)

There's a lot to say when it comes to how to do email marketing well.

Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking (1)

We could talk for days about the most critical components of an optimized email, common email marketing mistakesyou might be making, and examples of brilliant email marketingthat will inspire you.

But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of your efforts -- not to mention measure whether email is helping you hit your goals.

So before sending your next email, pause for a few minutes and ask yourself: "What is the goal of my email marketing?"

Is it to grow a subscriber database? Generate more leads? To convert more existing leads into customers?

Whatever you decide your goal is (and you can have more than one), the next thing you need to do is figure out which metrics you'll need to track in order to determine how you're progressing toward that goal.

Let's take a look at the metrics you should be paying attention to in your email marketing efforts. We'll start with the metricsevery email marketer should be tracking, and then we'll take a look at how to tie certain metrics to your specific goals.

Email Marketing Metrics

  1. Clickthrough Rate
  2. Conversion Rate
  3. Bounce Rate
  4. List Growth Rate
  5. Email Sharing/Forwarding Rate
  6. Overall ROI
  7. Open Rate
  8. Unsubscribe Rate
(Video) The TOP Email Marketing Metrics...YOU NEED TO BE TRACKING

1. Clickthrough Rate

  • What It Is:The percentage of email recipientswho clicked on one or more links contained in a given email.
  • How to Calculate It: (Total clicks OR unique clicks ÷ Number of delivered emails) * 100
  • Example:500 total clicks ÷ 10,000 delivered emails * 100 = 5% clickthrough rate

(Using either total clicks or unique clicks in the calculation above works, as long as you use the same approach consistently.)

Clickthrough rate (CTR) is likely the first answer you'll get when you ask an email marketer what metrics they track.It's what I like to call the "day-to-day" email marketing metric, because it lets you easily calculate performance for every individual email you send. From there, you can track how your CTR changes over time.

CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails.

How valuable is a clickthrough rate?

Clickthrough rate is a very important metric for all email marketers to be tracking, as it gives you direct insight into how many people on your list are engaging with your content and interested in learning more about your brand or your offer. Read this blog post to learn what a "good" clickthrough rate is, according to industry benchmarks.

(HubSpot customers: Click here to learn how to easily set up click tracking in your emailsusing HubSpot.)

2. Conversion Rate

  • What It Is:The percentage of email recipients who clicked on a link within an email and completed a desired action, such as filling out a lead generation form or purchasing a product.
  • How to Calculate It: (Number of peoplewho completed the desired action÷ Number of total emails delivered) * 100
  • Example:400 people who completed the desired action÷ 10,000 total email delivered * 100 =4% conversion rate

After an email recipient has clicked through on your email, the next goal is typically to get them to convert on your offer -- in other words, to take the action that your email has asked them to take. Soif you're sending an email to offer your audience the chance to download, say, a free ebook, you'd consider anyone who actually downloads that ebook to be a conversion.

Because your definition of a conversion is directly tied to the call-to-action in your email, and your call-to-action should be directly tied to the overall goal of your email marketing, conversion rate is one of the most important metrics for determining the extent to which you're achieving your goals. (We'll discuss more specific goal-related metrics later.)

In order to measure conversion rate on your emails, you'll need to integrateyour email platform and your web analytics. You can do this bycreating unique tracking URLs for your email links that identify the source of the click as coming from a specific email campaign.

How valuable is your conversion rate?

If your goal is to generate leads, conversion rates are incredibly important as they show you how successful your newsletters are at actually generating prospects and leads.

Free Template

Free Email Metrics Tracker

Use this template to document, track, and analyze your email KPIs.

(Video) Email marketing metrics KPI

3. Bounce Rate

  • What It Is:The percentage of your total emails sent that could not be successfully delivered to the recipient's inbox.
  • How to Calculate It:(Total number of bounced emails÷ Number of emails sent) * 100
  • Example:75 bounced emails ÷ 10,000 total emails sent * 100 = 0.75% bounce rate

There are two kinds of bounces to track: “hard” bounces and “soft” bounces.

Soft bounces are the result of a temporary problem with a valid email address, such as a full inbox or a problem with the recipient’s server. The recipient’s server may hold these emails for delivery once the problem clears up, or you may try re-sending your email message to soft bounces.

Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. You should immediately remove hard bounce addresses from your email list, because internet service providers (ISPs) use bounce rates as one of the key factors to determine an email sender’s reputation.

Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking (3)

How valuable is a bounce rate?

While a bounce rate doesn't directly link to your goals, you should still look at it to make sure there are no deep issues with your emails. Having too many hard bounces can make your company look like a spammer in the eyes of an ISP. Read this blog post to learn more about the difference between hard and soft bounces.

4. List Growth Rate

  • What It Is:The rate at which your email list is growing.
  • How to Calculate It: ([(Number of new subscribers) minus (Number of unsubscribes + email/spamcomplaints)]÷ Total number of email addresses on your list]) * 100
  • Example:(500 new subscribers - 100 unsubscribes and email/spam complaints) ÷10,000 email addresses on the list * 100 = 4% list growth rate

Aside from the call-to-action metrics (CTR, conversion rates), you'll also want to be keeping tabs on your list growth and loss. Of course, you should be aiming to grow your list in order to extend your reach, expand your audience, and position yourself as an industry thought leader.

How valuable is your list growth rate?

Believe it or not, there's a natural decay of your email marketing list, and it expires by about 22.5% every year -- which means that it's more important than ever to pay attention to growing your subscriber list and keeping it at a healthy size.

5. Email Sharing/Forwarding Rate

  • What It Is:The percentage of email recipients who clicked on a “share this” button to post email content to a social network, and/or who clicked on a “forward to a friend” button.
  • How to Calculate It:(Number ofclicks on a share and/or forward button ÷ Number of total delivered emails) * 100
  • Example:100 clicks on a share/forward button ÷10,000 total delivered emails * 100 = 1% email sharing/forwarding rate

The rate at which your email recipients forward or share your email with others may not seem all that significant, but it's arguably one of the most important metrics you should be tracking.

Why? Because this is how you generatenew contacts. The folks on your email list are already in your database. So while conversion is still a primary focus, this doesn't help you attractnew leads. Encourage your readers to pass along your email to a friend or colleague if they found the content useful, and start tracking how many new people you can add to your database this way. Read this blog post for tips on getting people to forward your emails.

Why Email Sharing and Forwarding Rates Are Valuable

Keep a careful eye onyour sharing rates to discover which types of articles and offers tend to get shared the most, and use that insightwhen you plan email campaigns in the future.

6. Overall ROI

  • What It Is: The overall return on investment for your email campaigns. In other words, total revenue divided by total spend.
  • How to Calculate It:[($ in additional sales made minus $ invested in the campaign) ÷ $ invested in the campaign] * 100
  • Example: ($1,000 in additional sales - $100 invested in the campaign / $100 invested in the campaign) * 100 = a 900% return on investment for the campaign

This is the most basic formula to calculate ROI — but there are several ways to approach calculating the ROI of your email campaigns. Depending on your type of business, you might prefer a different one.)

As with every marketing channel, you should be able to determine the overall ROI of your email marketing. If you haven't yet, set up an SLA system whereby you assign different values to various types of leads based on their likelihood to generate revenue for your company.

(Video) Email Marketing Analytics: Track the Effectiveness of Your Emails

How valuable is ROI?

How many of each of these types of leads did you generate via email marketing? How does this translate to potential revenue? Actual revenue? These are the types of metrics that will help you show your boss and your sales team how valuable email marketing is as a channel that drives real, tangible results.

7. Open Rate

What It Is: The percentage ofemail recipients who open a given email.

Most email marketers are still bent over backwards trying to optimize their subject lines for higher open rates. While this can have a positive impact -- and more opens are a great thing -- they really should be focused on optimizing their clickthrough rates, instead.

The fact of the matter is that open rate is actually a very misleading metric for a few reasons. Most importantly,an email is only counted as "opened" if the recipient also receives the images embedded in that message. And a large percentage of your email users likely have image-blocking enabled on their email client. This means that even if they open the email, they won’t be included in your open rate, making it an inaccurate and unreliable metric for marketers, as it underreports on your true numbers.

How valuable is your email open rate?

You can get some value out of open rate as a metric if you use it as a comparative metric. For instance, if you compare the open rates of this week's email send to last week's email send (both to the same lists) it might give you some insight since the variables are somewhat controlled.

8. Unsubscribe Rate

What It Is: The percentage of email recipients unsubscribe from your send list after opening a given email.

As with open rate, the unsubscribe rate isn’t a reliable picture of the health of your email list. Many subscribers who are tired of receiving email messages from your brand won’t bother to go through the formal unsubscribe process. They’ll just stop opening, reading, and clicking on your email messages.

That's why it's much more effective to measure subscriber engagement by clickthrough rates and conversion rates. From there, you can keep an eye out on unengaged subscribers so you can consider removing them at some point, like we went over earlier.

How valuable is an unsubscribe rate?

Although your unsubscribe rate doesn't directly relate to your goals, checking it monthly is helpful for calculating your overall list growth rate. So, do keep an eye on it every once in a while.

How to Know Which Email Metrics to Track, Based on Your Goals

The goal of your email marketing may be very different from the goals of another company like yours, and may even vary within your own company over time. But again, it's crucial that you determine exactly what it is you're looking to achieve with your email marketing before you begin (or continue) to send and measure your emails.

Here's how you can align your specific goal with key metrics.

Subscriber List Growth Rate

If your focus is on growing the top of your funnel -- attracting more visitors to your site, signing up more blog subscribers, getting more people to use your free tools, that kind of thing -- your goal will probably be growing your subscriber list. Your emails will likely contain calls-to-action such as "Subscribe to Our Blog" or "Join Our Weekly Email List." So of course, the most important metric you should be tracking for this goal is the growth rate of your subscriber list. (Read this blog post for more detailed tips on how to grow your subscriber list.)

Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking (4)

(Video) 6 Important Outbound Email Campaign Metrics To Track

Unengaged Subscribers

Just as you want to track and grow your subscribers, it's also important to keep an eye on your unengaged subscribers -- and consider removing them from your list altogether. Why? Because sending emails to people who aren't engaged with your emails (called "graymail") can hurt the deliverability of your email overall. Email clientsmight get tipped off by low engagement rates and deliver email from known-graymail senders straight to recipients' "junk" folders, meaning your emails will technically get sentanddelivered, but won't necessarily be seen.

Here at HubSpot, wedeliberatelyunsubscribed 250,000 people from HubSpot's Marketing Blog, which included people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. Read this blog post to learn more about why and how we purged our subscriber list, and why you might consider doing the same.

Numberof New (or Total) Leads Generated

Maybe instead of focusing on subscribers, you'd like to work on growing lead generation. If this is the case, you should be sending emails that offer lead generation content -- in other words, content that requires the viewer to fill out a lead capture form in order to access it.

If the goal of your email marketing is lead gen,you should be tracking how many leads you're capturing every day, and every month.You can decide to focus on all leads generated, or only new ones added to your database, depending on your priorities.

Lead-to-Customer Conversion Rate

Finally, let's say you want to focus more toward the middle/bottom of your marketing funnel, and convert more of your existing leads into customers. If this is your goal, the emails you're sending will likely provide content more closely related to your business and your product or service. Your calls-to-action may include "Get a demo," "Watch a Video of Our Product in Action," or "Start a Free Trial."If this is your goal, you should be tracking changes in your lead-to-customer conversion rate.

As obvious as this all seems, you'd be surprised how many email marketers determine their goals and then don't bother to track their progress against them. Make sure that you're able to track how closely you're trending toward your goal at any point during the month, and that you're looking carefully at any changes in these metrics month over month.

Navigating Email Marketing Metrics

The bottom line? Be smart about which metrics you're tracking, and make sure you're able to effectively measure your individual email performance, the health of your email list, and your progress toward your overarching goals. As long as you're able to determine each of those, you're on the right track for more effective email marketing.

Editor's Note: This post was originally published in March 2014and has been updated for accuracy and comprehensiveness.

FAQs

Which is the most important metrics to track in email marketing? ›

Email marketing metric #1: Clickthrough rate

The clickthrough rate (CTR) is the most significant metric that email marketers can track right now. This is the number of people who clicked on a link, call-to-action (CTA) button, ad, or piece of content within your email divided by the number of emails sent.

What are email marketing analytics? ›

Email analytics is the method of tracking how your subscribers interact with your emails by tracking different metrics that deal with email delivery, engagement, and conversions. Such analytics helps email marketers to draw valuable insights and optimize and strategize email campaigns for better performance.

How do you track email marketing performance? ›

Email marketing effectiveness: 7 ways to measure without relying on opens and click-throughs
  1. Check the bounce rate on your email campaign landing pages. ...
  2. Measure website traffic, too. ...
  3. Look at the email conversion rate. ...
  4. Track your email list growth rate. ...
  5. Check the forward/share rate for each email campaign.

What are the 4 main KPIs? ›

Anyway, the four KPIs that always come out of these workshops are:
  • Customer Satisfaction,
  • Internal Process Quality,
  • Employee Satisfaction, and.
  • Financial Performance Index.
25 Sept 2013

What are the six types of marketing metrics? ›

Top marketing metrics by type
  • Conversion metrics. ...
  • ROAS (Return On Ad Spend) ...
  • Search traffic metrics. ...
  • Keyword rankings metrics. ...
  • Engagement metrics. ...
  • Conversions & clicks. ...
  • Open rate. ...
  • Click-through rate.
27 Oct 2022

What are 3 ways of measuring success in email marketing? ›

To measure the success of your email marketing efforts that you want to report on, analyze these three key areas: Individual email metrics. Channel-wide email metrics. Return on investment.

What are the 3 types of email marketing? ›

To aid you, I will highlight three important types of email marketing that you can use to earn the attention of your customers and prospects.
  • Email Newsletters. ...
  • Transactional Emails. ...
  • Behavioral Emails.

How do you analyze email data? ›

The first part of the trinity of data is behavior analysis.
...
These include questions like:
  1. How many people open your emails?
  2. How many people click your links?
  3. Which link gets the most clicks?
  4. What time do people open your emails?
  5. How many unsubscribes do you get on average per email sent?
10 Dec 2020

What is a KPI for direct mail? ›

Direct marketers use a variety of key performance indicators (KPIs) to track results. Here are a few of the most common ones marketers use, how to calculate them, and how to use them to analyze results. All are based on the use of some trackable code in your mailing.

What email tracking tools do you know use? ›

Comparison of Top Email Tracking Software
Tool NameEmail ServiceInstallation or Access
HubSpotGmail & Outlook, Other email clientsSubscription based.
MailTrackGmailBrowser extension. Chrome, Firefox, Opera, & Microsoft Edge.
YeswareGmail & OutlookGoogle Chrome or Mozilla Firefox extension
BoomerangGmailSubscription based.
1 more row
24 Sept 2022

How can I improve email marketing metrics? ›

9 Key Email Marketing Metrics & How to Optimize for Them
  1. Track Sources to Understand Digital Marketing Campaign KPIs. ...
  2. Track Open Rate as an Email Engagement Metric. ...
  3. Always Look to Reduce Email Bounce Rate as You Set Your KPIs. ...
  4. Email Click-Through Rate is a Metric That Proves Performance. ...
  5. Look at Conversion Rates.

What are the 9 Key Performance Indicators? ›

Firstly, here are some KPIs a company owner will want to use to measure the overall financial health of the business.
  • Net profit. ...
  • Net profit margin. ...
  • Free cash flow. ...
  • Quick ratio. ...
  • Gross margin ratio. ...
  • Marketing – call-to-action content conversion rate. ...
  • Sales - New contracts signed. ...
  • Accounts – Days sales outstanding.
26 Oct 2020

What are 6 KPIs? ›

Here are six such key performance indicators that will ensure success in managing your project portfolio.
  • Customer satisfaction. Our service at the end of the day is to serve our customers and clients. ...
  • Productivity. ...
  • Cost efficiency. ...
  • Time. ...
  • Return on investment (ROI) ...
  • Alignment with goals of the organization.
11 Feb 2019

What is a KPI example? ›

An example of a key performance indicator is, “targeted new customers per month”. Metrics measure the success of everyday business activities that support your KPIs. While they impact your outcomes, they're not the most critical measures. Some examples include “monthly store visits” or “white paper downloads”.

What are the 3 types of KPIs? ›

Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.

What are the 4 to 8 key metrics that matter to your target customers in their buying decisions? ›

  • Conversion Rates. In all of big data, conversion is the new position. ...
  • Cost Of Retention. We'd bet on the cost of retention. ...
  • Consumers' Income. ...
  • Engagement. ...
  • Customer Lifetime Value. ...
  • Intent. ...
  • Cultural Listening. ...
  • Life Events Data.
2 Jan 2020

What metric is KPI? ›

What are KPIs? KPIs or Key Performance Indicators are the metrics by which you gauge business critical initiatives, objectives, or goals. The operative word in the phrase is “key,” meaning they have special or significant meaning. KPIs act as measurable benchmarks against defined goals.

What are the 4 KPIs for social media? ›

That being said, there are four main areas your social media KPIs should be focusing on: engagement, reach, leads, and customers.

What are marketing metrics example? ›

Examples of such company metrics include Marketing Originated Customer Percentage, Customer Acquisition Cost recovery time, Return on Marketing Investment (ROMI), etc.

What are the 7 parts of an email? ›

Parts of an email message
  • Subject. Subject is a description of the topic of the message and displays in most email systems that list email messages individually. ...
  • Sender (From). This is the sender's Internet email address. ...
  • Date and time received (On). ...
  • Reply-to. ...
  • Recipient (To:). ...
  • Recipient email address. ...
  • Attachments.

What are the six 6 components of effective emails? ›

The six key components to structure business Email:
  • Subject Line.
  • Greeting.
  • Intro/Purpose.
  • Detail.
  • Ask/Action.
  • Closing/Sign-off.
10 Jun 2015

What are the 5 email essentials? ›

You can make it easier on your recipients by making sure your business emails include these five essential elements.
  • A Concise, Direct Subject Line. ...
  • A Proper Greeting. ...
  • Proper Grammar, Correct Spelling. ...
  • Only Essential Information. ...
  • A Clear Closing.

What are the 4 D's of email management? ›

How to use the 4D Method for Email Management
  • Delete it.
  • Do it.
  • Delegate it.
  • Defer it.

What are the 4 basic parts of email? ›

The 4 Essential Parts of an Email
  • The subject line. Arguably the most important component of the email, the subject line is the deciding factor in whether your message is read or deleted. ...
  • The salutation. The start of the email sets the tone for the main body. ...
  • The bit in the middle. ...
  • The ending.
10 Feb 2013

What is the 3 email rule? ›

The rule is simple. If you can't complete an email conversation within three emails, then it should shift to a more personal platform.

What is the importance of data analytics in email marketing? ›

Email analytics are metrics that show how your audience engages with the marketing emails you send them. Your metrics should tie into your short and long-term business goals. The metrics that you deem important to determine the success of your campaigns are known as key performance indicators (KPIs).

How do you calculate email metrics? ›

This metric is found by taking the total number of unsubscribes and divide by the total number of emails that were actually delivered. You then take that number and multiply by 100.

What is used to analyze email campaigns? ›

Most marketers use behavior analysis to inform their email marketing campaigns. The reason is likely to be related to the fact it's easy to get this kind of data. Most email marketing providers show this data right on the dashboard. Since behavior metrics seem so useful, most marketers believe that's all they need.

What is the best KPI dashboard? ›

Some of the best KPI dashboard software for KPI tracking are Datapad, Klipfolio, Geckoboard, Databox, Mixpanel, Arena Calibrate, Zoho Analytics, Mode, InetSoft, Tableau, Praxie, Smarten Augmented Analytics and DashThis.

What is the best way to track KPIs? ›

How To Track KPIs?
  1. Set your business goals. ...
  2. Define your audience. ...
  3. Follow BI KPI tracking best practices. ...
  4. Use a mix of real-time and historical data. ...
  5. Use the right visualizations. ...
  6. Differentiate between KPIs and metrics. ...
  7. Set key performance indicator targets. ...
  8. Choose cohesive groups of KPIs.
16 Aug 2022

What is an email metric? ›

Email marketing metrics are indicators that help assess the success of email campaigns. One can specify two categories: the first is standard engagement metrics, while the second category is focused on conversion aspects.

What are the 5 most commonly used email platform today? ›

14 best email service and account providers in 2022
  • Gmail. Gmail is the most used and popular email service provider with over 1.2 billion users all around the world. ...
  • Outlook. Outlook was initially founded as Hotmail by Microsoft. ...
  • AOL Mail. ...
  • 4. Yahoo Mail. ...
  • iCloud Mail. ...
  • ProtonMail. ...
  • Zoho Mail. ...
  • Yandex Mail.
4 Oct 2022

How do you keep track of emails? ›

  1. Only Keep Emails Requiring Immediate Action in Your Inbox. ...
  2. Create a “Waiting Folder” for Action-Pending Emails. ...
  3. Make Subfolders or Labels Your New BFF. ...
  4. Set Inbox Rules or Filters. ...
  5. Use Your Calendar to Track Emails That Require Follow-up. ...
  6. Don't Let Junk Mail Languish in Your Inbox. ...
  7. Create Templates for Your Go-To Responses.
19 Jun 2020

How do I set up email tracking? ›

Steps to Set up Email Tracking Google Analytics
  1. Step 1: Create a Google Analytics Account.
  2. Step 2: Create a Trackable URL.
  3. Step 3: Insert the URL in the Email.
  4. Step 4: Monitor the Email Campaign in Real-time.
9 Jul 2021

What is KPI in email marketing? ›

KPIs—or key performance indicators—are measures of the performances of different aspects of an email campaign. There are many different types of insights you can gain from tracking email KPIs. Mostly, you'll want to know who opens your marketing emails or who forwards them to other contacts.

What metrics are used in email marketing? ›

9 email marketing metrics to measure campaign success
  • Click-through rate.
  • Conversion rate.
  • Bounce rate.
  • Forward and sharing rates.
  • Open rates.
  • Unsubscribe rates.
  • List growth rate.
  • Overall ROI.
16 Sept 2022

What are the main KPIs to measure the success of an email campaign? ›

Your Open Rate refers to the number of times your emails were opened compared to the total number sent. Open Rate is arguably one of the most important KPIs that you can track for your email marketing campaigns since it's indicative of how interested your subscribers are in your company and what you have to offer.

› Blog › Tips & Tricks ›

Metrics are an important aspect of any business strategy because they enable you to take actions based on hard data. For example, if you have a campaign that is...
In either case, this article will help. Tracking key email metrics is definitely a step that should be included as part of your larger email marketing strategy....

What are 3 ways of measuring success in email marketing? ›

To measure the success of your email marketing efforts that you want to report on, analyze these three key areas: Individual email metrics. Channel-wide email metrics. Return on investment.

What is a KPI for direct mail? ›

Direct marketers use a variety of key performance indicators (KPIs) to track results. Here are a few of the most common ones marketers use, how to calculate them, and how to use them to analyze results. All are based on the use of some trackable code in your mailing.

How do you analyze email data? ›

The first part of the trinity of data is behavior analysis.
...
These include questions like:
  1. How many people open your emails?
  2. How many people click your links?
  3. Which link gets the most clicks?
  4. What time do people open your emails?
  5. How many unsubscribes do you get on average per email sent?
10 Dec 2020

How can I improve email marketing metrics? ›

9 Key Email Marketing Metrics & How to Optimize for Them
  1. Track Sources to Understand Digital Marketing Campaign KPIs. ...
  2. Track Open Rate as an Email Engagement Metric. ...
  3. Always Look to Reduce Email Bounce Rate as You Set Your KPIs. ...
  4. Email Click-Through Rate is a Metric That Proves Performance. ...
  5. Look at Conversion Rates.

How do you Analyse email performance? ›

9 Important Email Marketing Metrics to Measure
  1. Open Rate. Your open rate is the percentage of your email recipients who opened your email. ...
  2. Click-Through Rate. ...
  3. Unsubscribe Rate. ...
  4. Complaint Rate. ...
  5. Conversion Rate. ...
  6. Bounce Rate. ...
  7. Forward/Share Rate. ...
  8. Campaign ROI.
22 Nov 2019

Which KPI is best? ›

These are some of the top marketing KPIs:
  • Return on Investment (ROI)
  • Lifetime Value of a Customer (LTV)
  • Customer Acquisition Cost (CAC)
  • Conversion Rate.
28 Sept 2022

What is the best KPI dashboard? ›

Some of the best KPI dashboard software for KPI tracking are Datapad, Klipfolio, Geckoboard, Databox, Mixpanel, Arena Calibrate, Zoho Analytics, Mode, InetSoft, Tableau, Praxie, Smarten Augmented Analytics and DashThis.

What is the best way to track KPIs? ›

How To Track KPIs?
  1. Set your business goals. ...
  2. Define your audience. ...
  3. Follow BI KPI tracking best practices. ...
  4. Use a mix of real-time and historical data. ...
  5. Use the right visualizations. ...
  6. Differentiate between KPIs and metrics. ...
  7. Set key performance indicator targets. ...
  8. Choose cohesive groups of KPIs.
16 Aug 2022

What are the 4 D's of email management? ›

How to use the 4D Method for Email Management
  • Delete it.
  • Do it.
  • Delegate it.
  • Defer it.

What are the six 6 components of effective emails? ›

The six key components to structure business Email:
  • Subject Line.
  • Greeting.
  • Intro/Purpose.
  • Detail.
  • Ask/Action.
  • Closing/Sign-off.
10 Jun 2015

What are the 9 steps to executing targeted emails? ›

9 Steps to Running a Successful Email Marketing Campaign
  1. Step 1: Define Your Goals. ...
  2. Step 2: Define Your Offer. ...
  3. Step 3: Build Your Targeted Email List. ...
  4. Step 4: Consider Different Email Campaign Types. ...
  5. Step 5: Choose Your Subject Line and Write Your Copy. ...
  6. Step 6: Design Your Email. ...
  7. Step 7: Test Your Emails. ...
  8. Step 8: Schedule it.
30 Jul 2020

What are the 3 types of KPIs? ›

Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.

What is a KPI checklist? ›

Key Performance Indicators are performance measurements that help you know if your business is reaching its goals and operating optimally. Use a KPI checklist to help you measure, detect and respond to dips in sales and margins and other strategic facets of your business.

› blog › email-ma... ›

This is where KPIs, or Key Performance Indicators, come into play. Before setting any goals for your email marketing campaign you'll need to choose the appr...
Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What's really important to your organiza...

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