How To Write A Collaboration Proposal: Marketing Secrets (2023)

How To Write A Collaboration Proposal: Marketing Secrets (1)

Guest Post

By DSIM Team /03/08/2019

How To Write A Collaboration Proposal: Marketing Secrets (2)

Last updated on September 2nd, 2019 at 07:27 pm

Whether you run your own digital business or work in as a full-time employee of a local agency, B2B collaborations can add a lot of credibility and revenue to your business.

According to Finances Online, 60% of organizations claim that B2B collaboration brought on 35% of their annual revenue, with 66% of companies putting more and more effort into building their collaboration networks.

They want and need for inter-company collaboration and long-term partnership exists no matter what industry or niche your business operates in. However, writing a well-balanced, informative and professional collaboration proposal to suggest just that can be difficult.

The reason for this is simple – companies often rely on cookie-cutter, cut-and-dry collaboration proposals without any personalization or research into their potential partners and their existing networks.

To amend for that shortcoming, certain marketing and writing secrets can be applied. With that said, let’s dive into “why” and “how” of collaboration proposal writing and how you can make the most of your future partnerships through some tried-and-tested secrets, tips and guidelines.

(Video) How to collaborate with creatives or How to write a collaboration proposal


  • The Basics of Collaboration Proposals
  • Benefits of Writing Collaboration Proposals
  • Writing Tools to Consider
    • #Evernote
    • #Grammarly
    • #Hemingway
    • #Canva
  • Collaboration Proposal: Marketing Secrets
    • 1) Choose your Partners Wisely
    • 2) Your Title Page Matters
    • 4) Create a Milestone-Centric Collaboration Timeline
    • 5) Write a Complimentary Cover Letter
    • 7) Create a Table of Content
    • 8) Summarize your Proposal
  • In Conclusion
      • Author Bio:
  • Watch DSIM Trainees Celebrating Last Day of Batch

The Basics of Collaboration Proposals

In order to get a better understanding of collaboration proposal writing, we should reflect on their role in B2B networking. Collaboration proposals are also known as “partnership proposals”, often referring to letters, forms and documents sent from one company to another with the goal of future collaborative activities.

Whether you want to work with a company in your own industry or business which may complement your own products or services, collaboration proposals can help you achieve that goal. However, your lingo, terminology, tone of voice and other writing details should be modified depending on who you target with your collaboration proposal.

Proposals can also be retrofitted and sent to affiliate marketers, social media influencers or customers whom you may want to work with on social proof content for future advertisement. It is a powerful networking tool capable of helping you grow your business, attract new customers, spread into new territories and achieve better brand recognition and public image if it’s utilized correctly – which brings us to our next topic of discussion.

Benefits of Writing Collaboration Proposals

Now that we have the basics out of the way, let’s take a look at why you should take collaboration proposal writing into consideration. While you can always cold-call or cold-email a company or a potential business partner with a few short sentences of information, it may not result in a collaboration.

Proposals, on the other hand, encompass a much larger spectrum of data, formal information, calls to action, visualized content and other materials which may turn the tides in your favor. With that in mind, the benefits of collaboration proposal writing for your business include but are not limited to:

  • Extensive self-reflection and self-company research
  • Opportunity to present your brand in a professional and trustworthy way
  • Higher engagement and conversion percentage of potential B2B partners
  • High return on investment in terms of allocated proposal writing resources

Writing Tools to Consider

It’s worth noting that writing collaboration proposals should never be done ad-hoc or without proper tools and platforms to back you up in terms of editing and formatting. Traditional text editors such as Microsoft Word or Open Office will only get you so far in terms of grammar checks and proofreading.

However, cloud-based online tools which are constantly updated with modern writing trend, stylistic textual choices and other forms of everyday lingo are a great fit for collaboration proposals. Make sure to include these (and other) tools in your writing process to ensure its quality and legibility no matter if you target B2C or B2B collaboration partners.


How To Write A Collaboration Proposal: Marketing Secrets (3)

Evernote is a well-known online text editor with cross-platform synchronization features. You can write your collaboration proposal wherever you are and on whichever device you choose with basic access to the internet. Evernote also features a plethora of formatting and exporting options, making it the perfect go-to place for writing collaboration proposals.


How To Write A Collaboration Proposal: Marketing Secrets (4)

Once your writing takes shape and you have sufficient text to create basic formatting, you should check out Grammarly. It is a professional spelling and proofreading tool with a comprehensive content grading system which will allow you to shape your collaboration proposal. Check it out if you are unsure of your sentence structuring, tone of voice or other elements of your writing.


How To Write A Collaboration Proposal: Marketing Secrets (5)

(Video) How To Write A Brand Collaboration Email | A Step-By-Step Guide

Chances are that your collaboration partners won’t have unlimited time to go through your proposal once you submit it. It’s essential that you make your writing as smooth and simple to read as possible. Hemingway is a legibility platform which can help you streamline your writing into a cohesive whole in order to make it understandable for both professional and casual readers.


How To Write A Collaboration Proposal: Marketing Secrets (6)

While not strictly a “writing” tool by itself, Canva can be an amazing addition to your collaboration proposal creating process. Canva is a GUI-based cloud platform with an emphasis on visual content creation, presentations, infographics and visualized data. This type of content can complement your proposal writing to a great effect and showcase that you are a versatile business worth collaborating with.

Collaboration Proposal: Marketing Secrets

1) Choose your Partners Wisely

The most important aspect of collaboration proposal writing is to choose your partners wisely. Explore your industry in terms of businesses which may be open to collaboration and networking before making the final decision on who to partner with. This will help you create a specialized network of collaboration partners which will complement your business and service portfolio.

For example, a digital marketing company should seek businesses which offer copywriting or design services, eCommerce sales and other related niches. Reaching out to businesses whose products or services don’t coincide with your own won’t bode well for your future reputation or public reception even if they agree to work with you, resulting in a disjointed and poorly thought-out collaboration.

2) Your Title Page Matters

The first order of business in terms of your collaboration proposal writing is to formulate your title page correctly. Since this is the first impression your potential partners will have of your brand, it should be well-designed, informative and free of proofreading or formatting errors.

Use the title page to present your reader with the title of your suggested project, your full name and job position (as a company representative) as well as legal business information. This will serve as a great hook for further reading and ensure that you are taken seriously as a potential collaboration partner.

3) Write, Edit & Format the Proposal

Once your title page is formulated, you can proceed to the collaboration proposal writing itself. It should be noted that your proposal needs to be backed up by factual data, benefits of collaboration as well as long-term effects the project will have on your companies.

Outline your proposition clearly and without bias to ensure that your reader can understand the reason behind your proposition. This can be done with bulleted points, bolded letters and other text-editing tricks to allow for skimming and easier reading throughout the project.

Offer external links to any data, research or case study which supports your claims and works in your favor in terms of convincing the reader to accept your offer. Once you are satisfied with the proposition, make sure to proofread it to eliminate any grammar or spelling errors which might have crept through before moving forward.

4) Create a Milestone-Centric Collaboration Timeline

In order to make your collaboration proposal as understandable and presentable as possible, you should create a rudimentary collaboration timeline to complement it. A simple left-to-right timeline of events in terms of your businesses’ collaboration can do wonders in your favor.

Offer simple milestones and KPIs between the start of your collaboration and the final product of your partnership to drive your point forward. The milestones you create should complement the final goal of your collaboration and allow the reader to get a better understanding of how the process would work, what it is that you need from them and what they can get from the partnership.

5) Write a Complimentary Cover Letter

While your collaboration proposal may include all the technical details of the proposed partnership, it may not be enough to convince your reader of its benefits. This can be amended through a complementary cover letter, similar to those written for job applications.

Your cover letter should be written in a personalized tone of voice, by you or one of your representatives. Be honest about your intentions as a business and state that you would be honored to collaborate with the reader’s company because your goals are aligned. Again, proofread your writing before you consider sending it to any potential B2C or B2B partner to maintain your professional integrity.

(Video) How To Write a Brand Collaboration Email (For Micro-Influencers!)

6) Visual Data & Social Proof Matter

Any textual content you create can and should be complemented with adequate visuals. Visual content such as your brand’s visuals, patterns and visualized data such as infographics and charts can do wonders for your proposal.

Create a balance between written and visual content to ensure that your proposal comes off as professional, curated and well-informed in terms of current industry trends. You can also incorporate existing social proof data, client testimonials and other stakeholder-centric materials to drive your collaboration proposal home.

7) Create a Table of Content

Once your collaboration proposal is complete and you are confident of its contents, you should create a table of content to complement it. Make the table of content simple and informative without excess details or new information not present in the collaboration proposal itself.

A table of content will allow your reader to quickly jump between paragraphs and data points in your proposal on repeat readings. It will also showcase that you are UX-centric in terms of your content optimization and business presentation which will add positive points to your networking efforts.

8) Summarize your Proposal

Lastly, you can summarize your entire collaboration proposal in a separate page at the end of your document. The summary should be treated as online metadata or a snippet of your collaborative project proposal. Write two-to-three paragraphs of what your proposal entails, the benefits it would bring to both parties as well as how it would impact your industry going forward.

The summary can also be used by your reader to present the proposal quickly to their coworkers and business partners without going over minute details in a short time span. Bookend the proposal with a thank-you note and a call to action for your reader to get in touch with you in the near future.

In Conclusion

Writing collaboration proposals may seem like a waste of precious time and resources at first glance. However, most large international corporations won’t consider your partnership offer if you come from a small startup or a local agency. Do your best to present your brand, business, portfolio and project idea to potential partners in a written format and you will undoubtedly attract lucrative partners to your company.

Author Bio:

Angela Baker is a self-driven specialist who is currently working as a freelance writer at TrustMyPaper writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people.

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(Video) Tips & Tricks - Creating a Marketing Proposal

(Video) Project Proposal Writing: How To Write A Winning Project Proposal

Watch DSIM Trainees Celebrating Last Day of Batch


What do you write in a collaboration proposal? ›

Now let's discuss the potential benefits of a partnership proposal.
  1. Demonstrate Values. ...
  2. Describe Your Goals. ...
  3. Outline Benefits for Potential Partner. ...
  4. Create a Long-Term Relationship. ...
  5. Do Your Research. ...
  6. Structure Your Partnership Proposal. ...
  7. Keep Your Partnership Proposal On-Brand. ...
  8. Add Engaging Media and Data Visualization.
11 Jul 2022

How do you write a catchy proposal? ›

How to write a proposal letter
  1. Introduce yourself and provide background information.
  2. State your purpose for the proposal.
  3. Define your goals and objectives.
  4. Highlight what sets you apart.
  5. Briefly discuss the budget and how funds will be used.
  6. Finish with a call to action and request a follow-up.

What are the four models of collaboration? ›

As follows is a brief description of the four main types of collaboration known to us today (Alliances, Portfolios, Innovation Networks, and Ecosystems), and the importance of each.

What are the four 4 main components of a proposal? ›

Basic Components of a Proposal
  • Cover or Title Page. The Title Page contains the following information: ...
  • Abstract or Project Summary. The abstract outlines the proposed research, including the objectives, methodology, and significance of the research.
  • Statement of Work. ...
  • Budget.

How do you DM for collaboration to brands? ›

So, you're sold on the idea of a brand collaboration on Instagram.
How to Pitch a Collab to a Brand on Instagram
  1. Select Relevant Brands. ...
  2. Write Your Pitch. ...
  3. Find The Brand's Best Contact Details. ...
  4. Follow Up. ...
  5. Finalize Your Contracts. ...
  6. Execute the Campaign.
14 Oct 2022

What to say to brands you want to collab with? ›

How to write your first pitch without a media kit
  • Introduce yourself.
  • Say what you like about their product you are about to ask for.
  • Ask to collaborate!
  • Tell them who your audience is that would be interested in their product.
  • Tell them your total reach (add up followers to any platforms you would be posting to)

What are the 3 main types of proposals? ›

Types of proposals
  • Formally solicited.
  • Informally solicited.
  • Unsolicited.

What is a unique way to propose? ›

Private creative marriage proposal ideas
  • Hire a personal chef. ...
  • Fill a room full of photos of you and your partner. ...
  • Propose using ribbon. ...
  • Create a custom puzzle. ...
  • Utilize a book. ...
  • Incorporate live music. ...
  • Make the most of your first date location. ...
  • Go to trivia night.
28 Apr 2021

What makes a strong proposal? ›

A strong grant proposal should be clear, concise, and compelling. Make sure that you provide enough detail that the funder understands your project and can see that you have thought things through; but don't get too wordy. Your grant proposal should also tell a story that helps the funder relate to your project.

What are the 5 elements of collaboration? ›

  • Five Elements of Collaborative Learning.
  • Positive interdependence.
  • Face-to-face promotive interaction.
  • Individual accountability.
  • Interpersonal and small group skills.
  • Group processing.

What are the 3 C's of proposal writing? ›

The three C's, compliant, complete, and compelling, offered at a price the client is willing to pay, are the keys to a winning proposal.

What are 5 Things All proposals should include? ›

  • Key Elements of a Complete Proposal. ...
  • Cover. ...
  • Table of Contents. ...
  • Abstract (also called Project Summary) ...
  • Project Description (also called Narrative or Research Plan) ...
  • Budget Explanation (also called Budget Justification) ...
  • Vita (also called Resume or Biographical Sketch) ...
  • Other Support (also called Current and Pending Support)

What are the six key features of a proposal? ›

Basic features of a proposal
  • A well-stated definition of the problem. ...
  • A clearly stated proposal to solve the problem. ...
  • Awareness of alternative proposals. ...
  • An evaluation of the benefits of your proposal. ...
  • Possible counter arguments to your proposal. ...
  • A careful analysis of your audience. ...
  • A reasonable, sensible tone.

What to ask before collaborating with a brand? ›

Questions to Ask Influencers Before Collaborating
  • How do you engage with your followers? ...
  • Which social media platforms are you active on? ...
  • Have you ever created content for a niche similar to ours? ...
  • What content type do you prefer? ...
  • Can they give reports of their past campaigns? ...
  • What is your target audience?

How do you approach someone for collaboration? ›

There are five steps you can follow to achieve successful collaboration:
  1. Define your purpose.
  2. Choose open or closed collaboration.
  3. Involve the right people.
  4. Achieve "buy-in."
  5. Encourage collaborative behavior.

How do you write a collab message? ›

I'm [name] from [company name]. I sent you an email [period] that I think could benefit us if we partner. I've come across your work and enjoyed it [maybe mention one particular project]. I thought you would be interested in partnering for this project because [give reasons].

How do you approach influencers for collaboration? ›

How to collaborate with influencers in 2022?
  1. Investigate. ...
  2. Keep an open mind towards new ideas. ...
  3. Create a win-win profitable platform. ...
  4. Collaborating with influencers generate a targeted-consumer base for your brand. ...
  5. Make influencers your brand ambassadors. ...
  6. Motivate influencers to make contests and create new campaigns.
21 May 2022

How do you pitch yourself to a brand? ›

How to Pitch to Brands: The Elements of a Great Pitch Email
  1. Craft the Perfect Subject Line.
  2. Introduce Yourself.
  3. Highlight What You Love About the Brand/Product.
  4. Create and Attach a Media Kit.
  5. Share Your Rates and a Call-to-action (CTA)
20 Apr 2021

How do you ask for more money in a brand collaboration? ›

Now let's dive into the 8-step process to properly negotiate with brands.
  1. Step 1: Always ask for compensation. ...
  2. Step 2: Nail down deliverables. ...
  3. Step 3: Determine your rates. ...
  4. Step 4: Pitch package options. ...
  5. Step 5: Present creative ideas and make your value-add clear. ...
  6. Step 6: Don't be afraid to negotiate.

What are the examples of proposals? ›

  • Digital Marketing Proposal. This proposal is effective because it provides a clear, specific solution to the client's problems. ...
  • Financial Services Proposal. ...
  • Web Design Proposal. ...
  • Engineering Services Proposal. ...
  • CRM Implementation Proposal.
  • Freelance Writing Proposal. ...
  • Sales Proposal. ...
  • Interior Design Proposal.

How do you begin a proposal? ›

Steps to writing your own project proposal
  1. Step 1: Define the problem.
  2. Step 2: Present your solution.
  3. Step 3: Define your deliverables and success criteria.
  4. Step 4: State your plan or approach.
  5. Step 5: Outline your project schedule and budget.
  6. Step 6: Tie it all together.
  7. Step 7: Edit/proofread your proposal.
18 May 2022

Does a proposal have to be fancy? ›

In truth, though, the vast majority of people out there do not expect (or want) a lavish proposal. For most people, a heartfelt proclamation from one knee is more than enough. No bells, whistles, or flash mobs needed.

What are common mistakes in proposal writing? ›

Making the proposal too long or too short. Using APA style improperly. Using too many citations (only use what you need). Not proofreading for grammar and spelling errors.

What are the best proposal lines? ›

I deeply in love and I want you forever in my life." "You are the reason behind my laughter and smile-you are my world. he one I wanted to find, to tell you that I need you all my life, from this day on till the rest of my life." "Every time I see you.

What is a good example of collaboration? ›

Some applicable examples of collaboration in the workplace include brainstorming, group discussions, reaching a consensus about processes or analyzing problems, and finding solutions.

What is 1 example of collaboration as a skill? ›

Some examples of how collaboration skills look in the workplace include: Communicating updates to your manager to solicit feedback. Recognizing other team members for their hard work. Sharing insights and helpful tips with team members to improve group processes.

What are the key elements of successful collaboration? ›

7 Essential Elements of Collaboration
  • Cooperation.
  • Assertiveness.
  • Autonomy.
  • Responsibility/Accountability.
  • Communication.
  • Coordination.
  • Mutual Trust and Respect.

What are the eight 8 key elements of collaborative practice? ›

Elements of collaborative practice include responsibility, accountability, coordination, communication, cooperation, assertiveness, autonomy, and mutual trust and respect (7).

What are the 3 ways to develop collaboration? ›

Here are five ways to become a consummate collaborator, whatever your work environment:
  • Communicate clearly. ...
  • Choose the right digital tool for the right task. ...
  • Go beyond your comfort zone. ...
  • Find or become a mentor. ...
  • Participate in team-building activities.
7 Oct 2022

What is the hardest part of collaboration? ›

Misunderstandings are one of the most common workspace collaboration challenges. They can happen between team members, and between you and the people you're collaborating with. Some misunderstandings can be harmless and easily resolved. However, others can cause serious problems.

What are the top 10 skills to improve collaboration? ›

Skills to enhance collaboration
  • Organization. ...
  • Decision-making. ...
  • Flexibility. ...
  • Conflict resolution. ...
  • Professionalism. ...
  • Project management. ...
  • Critical thinking. ...
  • Self-motivation. Self-motivation allows you to take the initiative.

What is the core of collaboration? ›

Collaboration skills enable you to successfully work toward a common goal with others. They include communicating clearly, actively listening to others, taking responsibility for mistakes, and respecting the diversity of your colleagues.

What should I write for collaboration? ›

You'll want to introduce yourself, tell them why you'd like to collaborate with them specifically, explain why their work is relevant and essential for what you're working on right now. Finally, ask for their thoughts on collaborating with you in some capacity (if applicable).

What should I write about team collaboration? ›

How to demonstrate strong collaboration skills on your resume:
  • Mention times when you had to work as part of a large team.
  • Describe some team issues you have helped resolve.
  • Talk about projects that had to be done in no time.
  • Demonstrate how creative you can be when tackling unfamiliar problems.

How do you write collaboration examples? ›

Some applicable examples of collaboration in the workplace include brainstorming, group discussions, reaching a consensus about processes or analyzing problems, and finding solutions.

What is a smart goal for collaboration? ›

SMART goals are specific, measurable, achievable, relevant and time-bound. We suggest that you develop two or three smart goals to help you focus your Collaboration Management efforts over a specific timeframe of perhaps three, six, nine or twelve months.


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