The Best Time To Post On Instagram In 2022 | Statusbrew (2023)

Table of Contents
Why Can't I Just Post At Any Time Of The Day On Instagram? Global Best Time To Post On Instagram Best time to post on Instagram on Monday Best time to post on Instagram on Tuesday Best time to post on Instagram on Wednesday Best time to post on Instagram on Thursday Best time to post on Instagram on Friday Best time to post on Instagram on Saturday Best time to post on Instagram on Sunday Best Time To Post On Instagram: By Industry Best time to post on Instagram for IT brands Best time to post on Instagram for Healthcare brands Best time to post on Instagram for Education brands Best time to post on Instagram for Nonprofit organizations Best time to post on Instagram for Travel brands Best time to post on Instagram for Media and Entertainment brands Best time to post on Instagram for Food and Beverage brands Best time to post on Instagram for B2B brands Best time to post on Instagram for Influencers Best Time To Post Reels On Instagram Best Time To Post Videos On Instagram Best Time To Post Instagram Story Best Time To Go Live On Instagram Best Time To Post On Instagram In India Best Time To Post On Instagram In UK What's The Best Time To Post On Instagram For You? Method #1: Check Out Your Instagram Insights Method #2: Use Best Time To Post On Instagram Calculator Optimize Your Best Time To Post On Instagram Take a look at your ideal buyer personas Post at least 2 image carousel Take care of the time zone differences Determine the types of posts that work best for you (Posts, Stories, Reels, IGTV) Always prioritize engagement patterns you noticed Don't forget to use Hashtags to extend the time on Instagram Perfect Timing Is The Key To Optimized Content Engagement! Data Sources Tags FAQs Videos

While setting up an Instagram account, most people always desire a Kardashian-style following that allows them to build a brand, promote a product or service, and enter the world of social stardom where people see them as an expert, influencer, and role model.

Knowing the best time to post on Instagram helps you to be seen and known for the rockstar you want. It always works for you and never against you when trying to make a name for yourself online.

If you are confused about the best time to post on Instagram, don't worry. Most people aren't aware of this info when they first open an account because it's not a knowledge base that Instagram makes readily available to all its users.

It's nearly impossible to get things right on Instagram without timing them perfectly, which is why we have taken the hard work out of your way by compiling the absolute perfect time to post on Instagram by slicing and dicing them into several categories. There you go!

Table Of Content:

  • Why Can't I Just Post At Any Time Of The Day On Instagram?
  • Global Best Time To Post On Instagram
  • Best Time To Post On Instagram: By Industry
  • Best Time To Post Reels On Instagram
  • Best Time To Post Videos On Instagram
  • Best Time To Post Instagram Story
  • Best Time To Go Live On Instagram
  • Best Time To Post On Instagram In India
  • Best Time To Post On Instagram In UK
  • What's The Best Time To Post On Instagram For You?
  • Optimize Your Best Time To Post On Instagram

You can directly jump to a section of your choice or keep scrolling.

Why Can't I Just Post At Any Time Of The Day On Instagram?

Great question! You are free to post on Instagram whenever the mood strikes you. However, if increased engagement is your primary goal, you must show up on the platform when your audience does.

Otherwise, you will spend countless hours posting on Instagram only to see no growth. Not only is this a huge bummer, but it can lead to social media burnout as well.

Your goal should be to work smarter, not harder. And that requires understanding the best time to post on Instagram according to your time zone & industry.

Global Best Time To Post On Instagram

In the past, there was an exact science for how Instagram shows posts in people's feeds. It simply arranged all posts from the followers' accounts in chronological order. No matter at what time you posted, it could be seen by all of your followers who opened Instagram at that time, irrespective of how little engagement it received.

Fast-forward to today, and the Instagram algorithm makes it hard-pressed to be seen if you don't publish at the best time to post on Instagram and get enough likes & comments. It's a double-edged sword if you think about it.

If you desire consistency in terms of likes, comments, and shares on your Instagram post, you will want to schedule them for the following times for each day of the week.

Best time to post on Instagram on Monday

11 AM to 1 PM is the best time to post on Instagram on Monday. A consistent engagement starts at morning 8 AM and remains till 8 PM. Instagrammers usage gradually drops after that and is observed lowest from 11 PM to 6 AM.

Best time to post on Instagram on Tuesday

10 AM to 5 PM is the best time to post on Instagram on Tuesday. A significant amount of engagement still prevails until 10 PM in the night, after which the engagement rate starts to degrade slowly.

Best time to post on Instagram on Wednesday

Same as Monday, 11 AM to 1 PM is the best time to post on Instagram on Wednesday. A long belt of consistent engagement stays on Wednesday starting right from morning 6 AM to 11 PM, which is also the longest stride in the entire week.

Best time to post on Instagram on Thursday

11 AM to 12 PM is the best time to post on Instagram on Thursday. A pretty high amount of engagement remains from 10 AM to 4 PM, after which it gradually starts decreasing, achieving its lowest peak at 12 AM to 4 AM.

Best time to post on Instagram on Friday

11 AM to 1 PM is the best time to post on Instagram on Friday. The engagement rate starts early on a Friday morning from 7 AM and dips early at 5 PM. Friday night observes the lowest engagement from 10 PM to 7 AM.

Best time to post on Instagram on Saturday

10 AM to 1 PM is the best time to post on Instagram on Saturday. Saturday is the second-worst day to post on Instagram after Sunday, as even during the peak time, the engagement rate is observed low compared to other weekdays. The lowest engagement rate on Saturday is seen from 4 PM to 8 AM.

Best time to post on Instagram on Sunday

9 AM to 4 PM is the best time to post on Instagram on Sunday. However, the quality of Instagram engagement observed on a Sunday is the lowest compared to other weekdays. That's why Sunday is also the worst day to post on Instagram if you want your post to gain the exposure it deserves. 6 PM to 8 AM is the worst time to post on Instagram on Sunday.

The Best Time To Post On Instagram In 2022 | Statusbrew (1)

In general

  • The best time to post on Instagram is on Wednesday at 11 AM.
  • If you are looking for the highest levels of engagement, Tuesday is the best day to post on Instagram.
  • From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement.
  • Sunday is the worst day to post on Instagram (no surprises for guessing here!).
  • From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week.

Here's a table summarizing the prime times to post on Instagram by days of the week:

Day Of The Week Best Time To Post On Instagram
Monday 11 AM to 1 PM
Tuesday 10 AM to 5 PM
Wednesday 11 AM to 1 PM
Thursday 11 AM to 12 PM
Friday 11 AM to 1 PM
Saturday 10 AM to 1 PM
Sunday 9 AM to 4 PM

All times are expressed in CST.

(Video) Instagram LEAKS The NEW BEST Time To Post on Instagram in 2022 👀 (not what you think)

Best Time To Post On Instagram: By Industry

Thanks to Instagram's capability to promote growing brand awareness, brands today see it as a perfect vehicle for promotions. Understanding the best time to post on Instagram becomes essential, as very less social platform offer such a cool brand promotion without sounding aggressive to customers.

Best time to post on Instagram for IT brands

  • Prime time to post on Instagram: Monday 11 AM to 12 AM, 8 PM to 9 PM, Tuesday 11 AM to 12 AM, Thursday 12 PM to 1 PM, Friday 11 AM to 12 PM
  • Best day to post on Instagram: Monday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 1 AM to 7 AM

Best time to post on Instagram for Healthcare brands

  • Prime time to post on Instagram: Monday 9 AM to 10 AM, 2 PM to 3 PM, 5 PM to 6 PM, Tuesday 8 AM to 9 PM, Sunday 8 AM to 9 PM
  • Best day to post on Instagram: Monday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 2 AM to 7 AM

Best time to post on Instagram for Education brands

  • Prime time to post on Instagram: Thursday 2 PM to 3 PM, Friday 4 AM to 5 AM
  • Best day to post on Instagram: Friday
  • Worst day to post on Instagram: Sunday
  • Worst time to post on Instagram: 11 PM to 3 AM

Best time to post on Instagram for Nonprofit organizations

  • Prime time to post on Instagram: Wednesday 10 AM to 5 PM, 5 PM to 6 PM, Thursday 11 AM to 5 PM
  • Best day to post on Instagram: Wednesday
  • Worst day to post on Instagram: Sunday
  • Worst time to post on Instagram: 2 AM to 5 AM

Best time to post on Instagram for Travel brands

  • Prime time to post on Instagram: Thursday 7 AMto 8 AM, Monday 11 AM to 4 PM
  • Best day to post on Instagram: Thursday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 11 PM to 5 AM

Best time to post on Instagram for Media and Entertainment brands

  • Prime time to post on Instagram: Tuesday 1 PM to 5 PM, Wednesday 11 AM to 12 PM, Thursday 8 AM to 9 AM
  • Best day to post on Instagram: Tuesday
  • Worst day to post on Instagram: Sunday
  • Worst time to post on Instagram: 10 PM to 2 AM

Best time to post on Instagram for Food and Beverage brands

  • Prime time to post on Instagram: Monday 9 AM to 2 PM, Tuesday 10 AM to 2 PM
  • Best day to post on Instagram: Monday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 11 PM to 2 AM

Best time to post on Instagram for B2B brands

  • Prime time to post on Instagram: Monday 4 PM to 5 PM
  • Best day to post on Instagram: Monday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 11 PM to 4 AM

Best time to post on Instagram for Influencers

  • Prime time to post on Instagram: Friday 7 PM to 8 PM, Sunday 5 PM to 6 PM
  • Best day to post on Instagram: Friday
  • Worst day to post on Instagram: Saturday
  • Worst time to post on Instagram: 5 AM to 9 AM

All times are expressed in EST.

Best Time To Post Reels On Instagram

Instagram reel content is already becoming a massive part of both brands' and influencers' content strategy in 2022. Posting four to seven reels a week is crucial for receiving Instagram's attention. This will ultimately increase your account's visibility and lead to more engagement. While four to seven reels might seem like an achievable number, the ultimate growth of your account can only be achieved after combination with its best time to post on Instagram.

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Instagram reels are poised for enormous growth on the platform. Choosing the single best time to post Reels on Instagram can be tricky, but here's what studies have found after analyzing more than 100,000 reels on Instagram to find the best engagement rates.

Day Of The Week Best Time To Post Reels On Instagram
Monday 5 AM, 9 AM, 9 PM
Tuesday 1 AM, 3 AM, *8 AM
Wednesday 6 AM, 7 AM, 10 PM
Thursday 8 AM, *11 AM, 6 PM.
Friday *4 AM, 12 PM, 2 PM
Saturday 10 AM, 6 PM, 7 PM
Sunday 6 AM, 7 AM, 3 PM

Know more about 7(+1) Tips To Get Discovered On Instagram Reels

All times are expressed in EST.
Times marked in asterisk indicate high engagement.

Best Time To Post Videos On Instagram

When daylight seems the best time to post on Instagram for images and art, the night is when videos on Instagram perform the best. Even though videos as short as 3 seconds can be uploaded on Instagram, people still find it more time-consuming to watch videos than images.

9 PM and 8 AM are considered the best time to post videos on Instagram as people are at their homes and have more free time.

A significant engagement rate for video is caught when people are on breaks from work. Between 11 AM and 1 PM, when people are on their lunch breaks, and 7 PM to 9 PM, just after people have left work, are best times to upload fresh videos on Instagram.

Best Time To Post Instagram Story

There's nothing more frustrating than posting a great series of stories on Instagram, only sitting and waiting for views to roll in.

But panic not - it's probably not your stories entirely that's deterring the views. Instead, it might be the time at which you decide to post it. An interesting fact about Instagram stories is that they get two to three times the engagement of normal posts. So, if you are a brand owner, stories are your friend.

It goes without saying that knowing your audience and their social habits will get the highest possible engagement for stories as well. The hours before work, as well as lunch breaks and late afternoons, bring you the most views and is considered as the best time to post Instagram story.

While people post more stories during the weekend, they are less likely to go through other Instagrammer stories. After all, most of them are out during the weekend, resulting in the generation of plenty of stories on the platform and a few of them getting their viewership.

So if you want more views, the best time to post Instagram story is during the workweek, around lunchtime. Since one Instagram story is hardly 15 seconds long, it becomes a treat to the eyes during the break.

Know more about Instagram Story Analytics: Understanding Stories Metrics

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Image Source: Statusbrew Instagram

Best Time To Go Live On Instagram

Going live on Instagram is the best way to build up a strong relationship with your followers.

Your followers receive a notification when you go live on Instagram. Imagine they are in the office or schools and colleges in the middle of their work then. They may join your live video but won't be able to interact with you much if you go live on such hours.

So, don't go live during office hours for interactions unless you plan to prepare an IGTV video that can be saved on your profile to view later.

According to deep research, Monday to Friday at 12 PM or from 7 PM to 9 PM is the best time to go live on Instagram. Like Facebook, it's an ideal time to go live on Instagram when most people are on their lunch break. After work hours are also best for users, as audience members and followers tend to relax and unwind by scrolling through their feed.

Know more about Four Tips To Increase Engagement On Instagram Live

(Video) Instagram LEAKS The BEST Time To Post on Instagram in November 2022 (not what you think)

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Image Source: TechCrunch

Best Time To Post On Instagram In India

As of July 2021, India is the leading country with a vast audience of 180 million users accessing the photo-sharing and editing app.

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Image Source: Statistics.com

The popularity of Instagram is at its peak in India. People in India are spending more time on Instagram now than on Facebook and Twitter. Active Instagram users in India have more than doubled in a year.

This means that knowing the best time to post on Instagram in India is essential to attract a vast audience base. Here's an estimate of when you should post on Instagram in India:

Day Of The Week Best Time To Post On Instagram In India (in IST)
Monday 3:15 PM, 7:30 PM, 7:30 AM
Tuesday 11:30 AM, 1:30 PM, 6:30 PM
Wednesday 4:30 PM, 5:30 PM, 8:30 AM
Thursday 6:30 PM, 9:30 PM, 4:30 AM
Friday 2:30 PM, 10:30 PM, 12:30 AM
Saturday 8:30 PM, 4:30 AM, 5:30 AM
Sunday 4:30 PM, 5:30 PM, 2:00 AM

Best Time To Post On Instagram In UK

In July 2021, Instagram had around 28.81 million users in the United Kingdom (UK). Women drive 40% of all football conversations on Instagram in the UK. Such die-hard fans of footballs and other Instagrammers would love to see posts in their feed at the best time to post on Instagram in UK.

Day Of The Week Best Time To Post On Instagram In UK (in EST)
Monday 6 AM, 12 PM, 10 PM
Tuesday 6 AM to 6 PM
Wednesday 8 AM, 11 PM
Thursday 7 AM, 12 PM, 7 PM
Friday 9 AM, 4 PM, 7 PM
Saturday 11 AM, 7 PM to 8 PM
Sunday 10 AM to 4 PM

What's The Best Time To Post On Instagram For You?

An Instagram marketing strategy decision is influenced by several factors based on your audience insights.

One important aspect of an effective Instagram marketing strategy is knowing when is the best time to post on Instagram.

A general set of guidelines can help your content get discovered. But in order to stay on top and become a thought leader in your niche, you will need an Instagram marketing strategy that is tailored specifically for your target audience.

Here are two methods on how you can extract the best time to post on Instagram from your IG account.

Method #1: Check Out Your Instagram Insights

Instagram Insights are an excellent way to get into the nitty-gritty of who your posts are actually reaching! From the number of accounts reached to where in the world your content is being viewed, stats in the insights section are totally tailored to your account. Here's how to access your the best time to post on Instagram from the Insights section!

Step 1: First, you need to convert your Instagram account to a business profile. To do that, you need a public account (so head to your privacy settings first!)

Step 2: Once you are in your account settings, scroll down and press 'Switch to Business Account.'

Step 3: Tap the three bars on the top-right-hand corner. Head to 'Insights,' which will be fourth down the list!

Step 4: Tap 'Audience' and scroll to the bottom of the page to reach the 'Followers' section. Here, you will see a chart that shows the hours & days of the week.

Step 5: A figure will appear at the top of each hour bar revealing how many of your followers were online at that time. The hour bar which is the tallest is your best time to post on Instagram.

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Image Source: Chookapeck

Step 6: Tap 'Days.' The chart will show the data for which days your audience is online. The day bar which is the tallest is your best day to post on Instagram.

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Image Source: Chookapeck

(Video) Best TIME to Post REELS on Instagram (2022)

Combining the data obtained from step 5 & step 6 will give you the best time to post on Instagram in a week.

Instagram profile insights will provide access to analytics on impressions, reach, website clicks, profile views, followers post engagement, stories, and more. Using these data, you will get valuable hints and information about the best time to post on Instagram for your audience.

Know more about How To See Post Insights On Instagram

Method #2: Use Best Time To Post On Instagram Calculator

Once you have started posting according to the global research-based times, it's time to analyze all your previous posts and see which ones performed the best (in terms of content, timing, and everything!)

This task can be accomplished by simply putting all data into a spreadsheet and then analyzing the numbers. But, neither is this method accurate nor does it seem appealing to your eyes while visualizing the data. So, it's better to leave this task in the hands of a social media management tool that analyzes all your previous posts once you link your profiles to them and derives a heat map to calculate best time to post on Instagram according to your requirements.

After you know your best time to post on Instagram, all you need to do is ensure that you post at those times. The biggest roadblock here would be shifting to different platforms to find your best time to post on Instagram and then scheduling it to post consistently. Consider using the same platform such as Statusbrew that calculates your best time to post on Instagram and schedules post only during peak hours.

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Statusbrew is a multi-purpose platform that ensures your Instagram is updated regularly and that none of the time slots miss out.

Try Statusbrew

Optimize Your Best Time To Post On Instagram

To figure out your own best time to post on Instagram, make sure you take a look at these important tips that can either make or break the engagement you get out of your posts.

Take a look at your ideal buyer personas

Identifying your target audience should be the first step toward figuring out your best time to post on Instagram when they are the most active on the platform.

If you target people who work in a 9-to-5 job, they might be more likely to look at Instagram in the morning. Whereas if you target college kids, they stay out late and pull all-nighters while remaining slightly more active on Instagram.

Know more about How To Create A Detailed Buyer Persona

Post at least 2 image carousel

When going for carousel posts, posting at least a 2 image carousel is best. Even if the 2nd one is precisely the same as the first one, Instagram will show the second card to your followers later in the day, thus increasing the chances of getting viewerships.

Know more about 5 Reasons Why Instagram Carousels Are A Secret Weapon For Instagram Marketing!

Take care of the time zone differences

If you have got your target audience or followers from all over the world, then posting at fixed times of day is neither your best time to post on Instagram nor will it get you the same results as opposed to if you had followers who mostly live in the same time zone.

For example, if most of your Instagram followers are from North America living in the typical North American time zones of Pacific timing (PST), Central timing (CST), Eastern timing (EST), and Mountain timing (MST), you could start experimenting posting on Instagram around 7 AM EST and halt around 9 PM PST (or 12 AM EST) that is when most of your followers are awake given the difference in time zone to identify your best time to post on Instagram.

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Image Source: Savvy Time

Determine the types of posts that work best for you (Posts, Stories, Reels, IGTV)

Different types of Instagram posts offer various benefits. For each post, you need to monitor which type performs the best. For instance, 70% of Instagram users view stories every day. This makes stories a great option for brands to share the most crucial information with their followers.

On the other hand, reels are an excellent medium for sponsored posts, also being the best feature for finding new trends. Reels were explicitly designed to boost your discoverability as per Instagram's Business Team. IGTV videos are ideal for educational content, thanks to their extended 4-hour duration.

Always prioritize engagement patterns you noticed

Pay close attention to any increases in interaction (likes, comments, shares) when you post at certain times of the day. After that, no matter what the research says or the experts tell you about best time to post on Instagram, what ultimately matters is the behavior of your own followers.

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(Video) The BEST Time to Post on INSTAGRAM in 2022

Keeping an eye on the type of post affects your engagement too. You might find that the best time to post on Instagram stories is on a Friday at 6 PM, but the best time for everyday feed posts is between 11 AM and 1 PM on a Wednesday. The more tracking you do, the more you will start to understand your audience and how they choose to interact with social media.

Don't forget to use Hashtags to extend the time on Instagram

It's no secret that Instagram thrives on the use of hashtags. Using hashtags in your post increases its chances of getting discovered by your non-followers. Ensure that, aside from your branded hashtag, you are switching up between the usage of different categories of hashtags. This diversifies the feeds you might appear in, which eventually increases your reach significantly over time.

Know more about 300+ Best Hashtags For Instagram In 2022

Perfect Timing Is The Key To Optimized Content Engagement!

Always remember that things take time to show results, and when you are working towards your goal with a clear strategy, you will eventually land there :)

Looking for a social analytics tool to know your best time to post on Instagram and track the performance of your marketing campaign? Try Statusbrew. With several ready-to-use reporting templates and total flexibility to customize these reports, Statusbrew will help you determine whether your social initiatives have led to positive results and where adjustments are needed to strengthen your marketing campaigns.

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

Data Sources

  1. Expert SEO Training Institute

  2. Present.ly

  3. Influencer Marketing Hub

  4. Boosted Lightricks

  5. BrandMentions

    (Video) The Best Time to Post on Instagram in 2022

  6. Later

  7. Sprout Social

  8. Social Followers

Tags

  • Instagram
  • Small Business
  • Social Media Analytics
  • Social Media Engagement
  • Social Media Publishing
  • Social Media Strategy

FAQs

What is the #1 best time to post on Instagram? ›

What are the best times to post on Instagram?
  • Monday: 7-9 p.m.
  • Tuesday: 8-9 p.m.
  • Wednesday: 8-9 p.m.
  • Thursday: 9 p.m.
  • Friday: 9 p.m.
  • Saturday: 6-11 p.m.
  • Sunday: 4-9 p.m.

How often should you post on Instagram 2022? ›

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

What is the best time to post on social media 2022? ›

Summary: The best times to post to social media in 2022 are 7:00 PM, 3:15 PM, and 8:41 AM in your target audience's time zone. The best hourlong periods to post on social media are 9:00 AM, 7:00 PM, and 10:00 AM in your target audience's time zone.

How do I grow my Instagram in 2022? ›

How to Get More Instagram Followers in 2022
  1. Curate your profile for a strong first impression.
  2. Tap into Instagram Reels.
  3. Optimize your post captions for search.
  4. Invest in your hashtag strategy.
  5. Host an Instagram giveaway.
  6. Partner with influencers and brands.
  7. Create highly-shareable content (including memes)
19 Nov 2021

What time is insta most active? ›

Best time to post on Instagram: Friday mornings at 10 am. Most Consistent Engagement: Wednesday through Saturday (10 am – 8 pm) Highest Engagement: Wednesday & Friday mid morning and Saturday nights (6 pm – 8 pm) Worst Days for Engagement: Sunday due to the lack of activity on Instagram on this day.

What are the 3 best times to post on Instagram? ›

Best time to post on Instagram for Media and Entertainment brands
  • Prime time to post on Instagram: Tuesday 1 PM to 5 PM, Wednesday 11 AM to 12 PM, Thursday 8 AM to 9 AM.
  • Best day to post on Instagram: Tuesday.
  • Worst day to post on Instagram: Sunday.
  • Worst time to post on Instagram: 10 PM to 2 AM.
17 Nov 2022

What are the best times to post? ›

Best Times to Post on Social Media Overall
  • Best times to post on social media overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.
  • Best days to post on social media: Tuesdays through Thursdays.
  • Worst days to post on social media: Sundays.

Should I post 4 times a day on Instagram? ›

For Instagram, keep your in-feed posts to no more than one per day. Much like Facebook, it's important to take note of when your followers are online and plan your content to be posted during these peak times.

Can I post 4 times a week on Instagram? ›

It's generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.

What time is best to post on social? ›

We analyzed over 30,000 social media posts to see if certain days and times universally get more engagement than others. Here's a quick summary of what we found: The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

What time is best for social media? ›

However, the data suggests that the best time to reach users is the afternoon, between noon and 9 p.m. 27% of marketers surveyed say 6 p.m. to 9 p.m. is the best time to post on the platform, followed by 3 p.m. to 6 p.m., then noon to 3 p.m. Unlike Instagram and Facebook, Friday is the best day to post on the platform.

Do hashtags work on Instagram 2022? ›

Yes! There's never been a better time to put some relevant hashtags in your social media posts. Whether it's LinkedIn, Facebook, Twitter, or Instagram, hashtags play an important role in connecting potential customers with your business.

How do I get more followers? ›

10 Ways to increase Instagram followers
  1. Optimize your Instagram account. ...
  2. Keep a consistent content calendar. ...
  3. Schedule Instagram posts in advance. ...
  4. Avoid fake Instagram followers. ...
  5. Showcase your Instagram everywhere. ...
  6. Post content followers want. ...
  7. Get the conversation started. ...
  8. Find hashtags that convert.
23 Jun 2017

Why am I getting no likes on Instagram? ›

Another reason you might not be getting as much engagement on your posts is that the quality of those posts might not be as good as others. This could be for a number of reasons, including: Using poor image editing tools. Taking photos with bad lighting.

How can I break Instagram algorithm? ›

How do I fix my Instagram algorithm?
  1. Create relevant content (keep up with trends)
  2. Post when your audience is online.
  3. Use the right hashtags.
  4. Post carousels to your feed.
  5. Frequently post Reels.
  6. Try out new content formats and features as soon as they come out.
  7. Write long captions.

What time should I Instagram today? ›

So, around 7-8 a.m. can be a great time to post in the morning. Another time when people are often on their phones is when they take their lunch break. Posting around 11-1 p.m., when people are likely to be breaking for lunch, can help ensure that your post will make it closer to the top of their feed.

Should I post everyday on Instagram? ›

Is How Often You Post on Instagram Important? Yes. In terms of how often should you post on Instagram, frequency is everything. By posting at least once a day, you're showing your followers that you're dedicated to your account, and also have a lot of interesting things to show them.

Should I Post 2 reels a day? ›

Considering Reels are becoming a massive part of many brands' content strategies, posting 4 – 7 Reels per week can maximize the amount of new accounts you reach.

Are there good times to post on Instagram? ›

Best time to post to Instagram:

2 PM - 3 PM on Thursdays. 11 AM on Wednesdays. 10 AM on Fridays.

How many hashtags should I use on Instagram? ›

The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 3 and 5. You'll need to do some testing to determine what works best for your particular business.

Is 4pm too late to post on Instagram? ›

It takes the same approach as Sprout Social—to post when engagement is highest. It also shares the times that work best for its own Instagram audience: 8am-12pm and 4pm-5pm—which translates to wake up and lunchtime on the west coast, and the start of and end of the workday on the east coast.

How do you get Instagram posts seen? ›

Here's a snapshot of the strategies and tactics you should employ if you want to guarantee that more people see your content.
  1. Step up your photo quality. ...
  2. Keep publishing consistent Stories. ...
  3. Publish more video content. ...
  4. Go live more often. ...
  5. Craft more compelling captions. ...
  6. Run a contest or giveaway.

How many views do reels get? ›

If we put on our analytical glasses and look at the numbers, here's what Instagram Reels insights are revealed: while regular videos have a view rate of 1.74% on average, Instagram Reels record an average view rate of 2.54%.

How many times should I post on Instagram to gain followers? ›

Post consistently

But we recommend posting at least once a day. Brands that get into a regular flow with Instagram posts tend to see the best results. According to a Tailwind study, profiles that post daily gain Instagram followers faster than those that post less frequently.

Is morning or night better to post? ›

The average data suggests that posting in the morning between 6 am to 9 am is better than night hours because most people seem to check on their feeds while commuting to their jobs.

Is it good to post at 7am on Instagram? ›

Looking at the platform as a whole the best time to post from Monday to Friday is from 9 AM to 4 PM. But try to post your content with the best Instagram Captions. Every day, from 4 PM to 6 PM, the engagement levels drop down comparatively. During the mornings, a bit of activity is noticed.

Should you post on Instagram at night? ›

Looking at Instagram as a whole, Monday through Friday, 9 A.M. to 4 P.M. observes the most consistent engagement. Engagement becomes lower every day before 6 A.M., and after 9 P.M. One to Seven Stories should be the optimal posting length.

Should I post on Instagram at 6pm? ›

Best time of day to post on Instagram

The best time to post on Instagram is between 6pm and 9pm. Content posted between 6pm and 9pm got the highest engagement rate, but in general, evenings are a pretty safe bet, as engagement remains on the high side right through to midnight.

What are good captions? ›

Love 'em or hate 'em, you've got to caption 'em.
  • A selfie a day keeps the doctor away.
  • Beast mode.
  • But first, selfie.
  • Confidence level: No filter.
  • First I drink the coffee, then I do the things.
  • Just me.
  • I'm kind of a big deal.
  • I speak fluent sarcasm.

Which type of post is most popular in Instagram? ›

The most-liked post on Instagram is a photo of an egg, which has been liked by over 55 million different accounts as of November 2022.

What makes a good Instagram? ›

The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page or campaign, and more.

Does Instagram have 2022 timer? ›

Instagram has a built-in timer for its camera, this feature is useful when you take a selfie and post reels. If you know how to set timers on an Instagram camera, you can get the perfect posts in minutes to share with your Instagram family.

Is Instagram popular in 2022? ›

Based on its global advertising audience reach numbers, Instagram has at least 1.440 billion users around the world in July 2022. This figure suggests that 23.1% of all people aged 13 and above around the world use Instagram today.

Is Instagram still popular 2022? ›

There are 1.3 billion Instagram users worldwide in 2022. The average post on Instagram contains 10.7 hashtags. 70.8 percent of the billion monthly active users on the Instagram app are under the age of 35. Instagram users spend an average of 53 minutes per day.

Which post is best for Instagram? ›

It can be a famous quote from someone famous or something you've said that has resonated with your followers. Consider including your quote not only in your caption, but also on your photo. These types of Instagram posts often get the most shares because they're easy to spread to other audiences.

Who is No 1 Instagram in World 2022? ›

In this article, we have compiled a list that contains the top 50 accounts with the most followers on Instagram. As of July 27, 2022, the most-followed individual is Portuguese footballer Cristiano Ronaldo, and the woman who has more followers than any other is American reality TV star, Kylie Jenner.

Why is Instagram so successful? ›

Its users are also two and half times more likely to click on ads than any other social media platforms. User generated content (UGC) has become a massive industry in itself. Users are creating their own content which brands can use to help market and advertise their own products.

How many posts Instagram per day? ›

How often to post on Instagram. We'll break this down further and even get into Instagram's different content features, but the general rule is 1.5 – 3 times per day. This is the amount that most major brands on Instagram use, which means it won't work for everyone.

What is the most popular topic on Instagram? ›

Currently, the 100 most popular Instagram hashtags are as follows:
  • #love.
  • #instagood.
  • #photooftheday.
  • #fashion.
  • #beautiful.
  • #happy.
  • #cute.
  • #tbt.
30 May 2022

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